HSMAI MISSION STATEMENT HSMAI is committed to growing business for hotels and their partners by fueling sales, inspiring marketing and optimizing revenue. - Fueling Sales
HSMAI offers exclusive, unique opportunities and resources to fuel sales through customer connections and insights, growing business for hotels and their partners. - Inspiring Marketing
HSMAI inspires winning marketing by recignizing industry innovators, and by providing expert industry forums and access to best practice, cutting-edge marketing strategies. - Optimizing Revenue
HSMAI provides education, thought leadership and expertise-sharing that enables hoteliers to optimize revenue for intelligent, sustainable growth.
 THE HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL (HSMAI) is proud to introduce, in association with Master Connection Associates (MCA), the Certified Hospitality Sales Executive (CHSE) Certification, and encourages individuals working in sales in the hospitality industry, if they meet the minimum qualifications, to make the decision today to get certified!Certification demonstrates to the world your high level of performance, abilities, and expertise in your field, and the process of becoming certified as a CHSE includes learning experiences that we believe will be valuable to both you and your employer. Additionally, your adoption of the CHSE Code of Ethics is an important signal to your customers that they can rely on your integrity and professionalism.YOUR FIRST STEP IS TO FILL OUT AN APPLICATION
go to www.hsmaicertifications.org to download an application. Once you have qualified, you will receive the CHSE Study Guide. Candidates will take three MCA e-Learning modules before taking the online exam, and HSMAI has added a special benefit to the process: to complete the CHSE, you will take the prestigious 20/20 Assessment® to help you continue to grow in your profession.
 HSMAI Announces Rebranding As Reflection Of New Mission And FocusNew Logo Illustrates the Association’s Commitment to Sustainable Hotel Revenue Growth  The Hospitality Sales & Marketing Association International (HSMAI), the travel and hospitality industry’s leading professional association, unveils a new logo that encapsulates the organization’s renewed commitment to growing business for hotels and their partners. The logo’s modern design and color palette offer a fresh look and feel that symbolizes HSMAI’s three core pillars: fueling sales, inspiring marketing and optimizing revenue. The new logo, which was developed by the award-winning branding agency Panzano & Partners, will serve as the basis for rebranded materials and resources representing HSMAI’s Americas Region, Chapters, Foundation, University, and Adrian Awards.
Feedback from members, customers, and industry leaders helped shape HSMAI’s new direction. By providing a well-rounded picture of the landscape and challenges faced by the hospitality industry’s sales, marketing and revenue management professionals, HSMAI developed a new mission statement: "To grow business for hotels and their partners by fueling sales, inspiring marketing, and optimizing revenue." “Our new logo and mission reflect our longtime roots of inspiring growth and innovation in the hospitality and travel industry, as well as our commitment to the future development of the industry,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “Our continuous commitment to innovation and global collaboration will provide industry professionals with the resources to inspire intelligent, sustainable hotel revenue growth through education, high-level industry information and innovative leadership.”
HSMAI FLORIDA KEYS AWARDED THE FRANK W. BERMAN CHAPTER AWARD FOR LEADERSHIP DEVELOPMENT AND WEB SITES The Annual HSMAI Frank W. Berkman Chapter Awards were presented at the 2011 HSMAI Leadership Conference held at the PGA National Resort in Palm Beach Gardens, FL. The Frank W. Berkman Chapter Award recognizes the "Best-of-the-Best" in chapter practices. The awards dinner presentation on Tuesday, February 8, 2011 was held at the PGA National Resort. Competition for the 2010 calendar year awarded first place winners in eleven categories, recognizing large, medium and small chapters.
(Don Michaud, Chapter VP of Finance - Tiffany Horton, Chapter President - Stacy Pollack, Chapter VP of Communications - Julie Parent, Chapter Managing Director - Margie Sheffer, HSMAI Director of Chapter Relations)
HSMAI is the hospitality industry's source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. 
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