HSMAI Canada Mission Statement:  To be the leading source for sales and marketing information, knowledge, business development, and networking for Canadian professionals in tourism, travel, and hospitality.

Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and 60 chapters worldwide.

With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members.